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Privacy Policy

This Privacy Policy tells you how e-Fit (collectively, “ e-Fit“, “ us” or “ we“) collects, uses and shares information we collect on our website (the “ Sites”) and all other internet properties operated by e-Fit that link to this Privacy Policy (collectively, the “ Sites“).

We understand the importance that our customers place on privacy and have designed this Privacy Policy to describe our information-gathering and dissemination practices. You agree to this Privacy Policy when you: 1) access or use any Site; and/or 2) agree to receive e-mail from us. If you do not agree to this Privacy Policy, please do not use this Site.

Please note that we reserve the right to review and update this Privacy Policy from time to time. If we make any material changes to the Privacy Policy, we will notify you by means of a general notice on the Sites prior to the change taking effect and/or take any other action as required under applicable law. If you use a Site after the updated Privacy Policy becomes effective, you will be deemed to have agreed to the amended Privacy Policy.

This Privacy Policy addresses the following:

(1) Information that we collect about you

Information Provided by You Upon Registration. When you register for an account on a Site, we may collect the following information that allows us to identify you (from this data and other information which we have or are likely to have access) (“ Personal InformationName“):
E-mail address
ZIP/Postal Code
Home Phone
Mobile Phone
Credit card number
Billing address
User Name

Information Provided When You Contact Us. We may collect Personal Information that you voluntarily provide to us when you contact us with a question or comment about our products and services. We generally collect one or more of the following types of Personal Information when you contact us with a question or comment or request information from us about our products and services:
E-mail address
Phone Number
Purchase Order

Providing your Personal Information is voluntary. However, if you do not provide us with the Personal Information described above, we may not be able to provide you with our services or respond to your questions or comments.

Passively Collected Information. When you access our Sites, we automatically collect your computer or device’s internet protocol (IP) address and other technical information about your computer or device and website usage, such as your browser type and version, time zone setting, and operating system and platform. We may also collect information about you through social media sites you use to access our Site depending the permissions you have given for access to your information. We also use cookies on our Sites; for more information, please see the “Cookies and Other Tracking Technologies” section below.

Information Collected From Our Partners. We may partner with our third party resellers to receive information about you, such as name and contact information. This helps us to fulfill your service requests and/or to provide you with services that may be of interest to you. If required by local law, we require all third party resellers to comply with written consent regulations that guarantee you have given permission for us to obtain your information.

(2) Cookies and other tracking technology that we use

We and our service providers use cookies, beacons, embedded scripts and local shared objects in connection with the Sites.

  • Cookies are small text files that are stored on your computer or device when you visit our websites. Cookies allow a website to recognize a particular device or browser. The use of cookies is a standard practice among websites to collect information about visitors’ activities while using the website.
  • Beacons are small graphical images (also known as “pixel tags” or “clear GIFs”) that may be included on our Sites and typically work in conjunction with cookies to identify our users and user behavior.
  • An embedded script is programming code that is designed to collect information about your interactions with the Site, such as the links you click on. The code is temporarily downloaded onto your computer or device from our web server or a third-party service provider, is active only while you are connected to the Site, and is deactivated or deleted thereafter.

The above technologies are used in analyzing trends, administering the Sites, services and products, tracking users’ movements around the Sites and to gather demographic information about our user base as a whole. We may receive reports based on the use of these technologies by these companies on an individual as well as aggregated basis.

We use cookies to remember users’ settings, market products and services to users, and for authentication purposes. To manage the cookies that are placed on your computer, you may configure your internet browser to refuse, accept or delete cookies from our Sites at any time. Some of the cookies we use may be more persistent in nature. These persistent cookies may not be deleted when other cookies are deleted. Please check your browser and browser settings to determine where these types of cookies are stored and whether and how they may be deleted. The help portion of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable most cookies altogether. Please note that if cookies are disabled or removed, not all features of our Sites will operate as intended.

Third-Party Analytics: We may also use service providers, such as Google Analytics, that may use cookies or other technologies to collect information about your online activities across this and other sites over time for non-advertising purposes such as those described above. To learn more about how Google Analytics collects and processes data and the choices Google may offer to control these activities, you may visit
  • Google Analytics - To help facilitate the delivery of relevant content, we use Google Analytics and have implemented the following Google Advertising Features: Remarketing, Impression Reporting, and Demographics and Interest Reporting. We use Google Analytics cookies and other Google advertising cookies. Google provides a complete privacy policy, and instructions on opting out of Google Analytics here. Note that Google’s opt-out mechanism is specific to Google activities and does not affect the activities of other ad networks or analytics providers that we may use.

(3) What we do with the information that we collect

We may use Personal Information that we collect in the following ways:

  • Information Provided by You Upon Registration and Making a Purchase Online. We may use this Personal Information to administer your access to a Site, verify your identity, and provide our products or services to you.
  • Information Provided When You Contact Us. We may use this Personal Information to understand and respond to your question or comment.
  • An General Uses. We may also use your Personal Information to improve and personalize your experience with us, and, with your consent where necessary, send you information about us and keep you informed of our other products and services that may be of interest to you.
  • Passively Collected Information. We use passively collected information to monitor and maintain the performance of our Sites, analyze trends, usage and activities in connection with our services, validate users and ensure their technological compatibility with users, and optimize our marketing efforts.
  • Aggregate data. We may use your Personal Information to create aggregate data which does not include any Personal Information and which cannot be used to identify you. For example, aggregate data may include data that describes the general demographics, usage or other characteristics of a Site’s users. We reserve the right to transfer and/or sell aggregate or group data about a Site’s users for lawful purposes.
  • Direct Marketing. We intend to use your name and contact information to contact you by email and/or post about our fashion merchandise and services. Your consent is required before we do so. If you no longer want us to use your Personal Information for marketing purposes, please contact
Lastly, we support Do Not Track browser settings and do not currently participate in any "Do Not Track" frameworks that would allow us to respond to signals or other mechanisms from you regarding the collection of your personal information or non-personal information.

(4) With whom we share the information we collect

We may share your Personal Information with third parties located within or outside your country as described in this Privacy Policy or otherwise with your permission. We reserve the right to transfer and/or sell other data, including aggregate or de-identified data derived from Personal Information, for lawful purposes in our discretion.

  • We may share Personal Information with affiliated businesses.
  • Service Providers. We, like many businesses, sometimes hire other companies (“Service Providers“) to perform certain business-related functions, being the following: order processing, mailing information, maintaining databases, and hosting services. The Service Providers we work with are Google Analytics, SF Express, Paypal, Facebook and Instagram, etc. When we employ a Service Provider to perform a function of this nature, we provide it with the information that it needs to perform its specific function, which may include Personal Information and other information that you provide to us via a Site. These companies are authorized to hold and to use your Personal Information only as necessary to provide these services to us.
  • Third Parties for Marketing Purposes. We intend to, with your consent where necessary, share your name and contact information [and any other information] with Service Providers, etc. to enable them to market our merchandise and services to you. By providing your Personal Information, you consent to this sharing of your Personal Information to third parties for marketing purposes. If you no longer want us to provide your Personal Information to the above third parties for marketing purposes, please contact
  • Legal Requirements. We may disclose Personal Information if required or permitted to do so by law or in the good faith belief that such action is necessary to (a) comply with a subpoena or similar legal obligation, (b) protect and defend our rights or property, (c) act in urgent circumstances to protect the personal safety of users of any Site or the public, (d) protect against legal liability, or (e) or as otherwise required or permitted by law, to the extent allowed by the laws of the relevant jurisdictions.
  • Business Transfers. As we develop our business, we might sell or buy businesses or assets. In the event of a corporate sale, merger, reorganization, dissolution, total or partial sale of assets in bankruptcy or similar event, Personal Information may be part of the transferred assets.
  • Some of our pages utilize framing techniques to serve content to you from our partners while preserving the look and feel of our Sites. When you interact with content from our partners displayed on our Site, please be aware that you are providing your Personal Information to these third parties and it will be governed by their respective privacy policies.
  • We may disclose your Personal Information to parties located outside of the country in which you are resident, including China, the U.S., and Hong Kong SAR We will take all reasonable steps to ensure that the offshore recipients do not breach any applicable laws and regulations on privacy.
Your consent to the transfers of your Personal Information to our affiliated businesses and Service Providers is voluntary. However, if you do not consent to the transfer(s) described above, we may not be able to provide you with our services or respond to your questions or comments.

(5) Our opt-out policy

Sharing with Third Parties for Marketing. As noted above, we may disclose your information to third parties for their direct marketing purposes. If you would like to opt out of such disclosures, please contact us at

Email Marketing. As noted above, we may, with your consent where necessary, send you newsletters or marketing communications from time to time. If you have opted in to receive newsletters or marketing communications from us or to have your email shared with third parties and wish to opt-out, please use the “unsubscribe” mechanism provided in the communication (such as the “unsubscribe” link at the bottom of the marketing email) or send an e-mail to along with the information necessary for us to process your request.

Direct Mail. To stop receiving direct mail from us, send an e-mail to with the words “DIRECT MAIL OPT-OUT” in the subject line.

Service-Related Announcements. We will also send you service-related email announcements on rare occasions when it is necessary to do so. For instance, if our service is temporarily suspended for maintenance, we might send you an email. You do not have an option to opt out of these emails, which are not promotional in nature.

(6) Our policy on correcting and updating personal information and deactivating your account

You have the right to request access or correction to your Personal Information. You may request to review, make duplications, supplement, access, correct, update, discontinue the collection, processing or use of, or delete, your Personal Information, or deactivate your account, by our customer services at with information necessary for us to process your request. We will respond to your request to access your Personal Information within 30 days. We may need to verify your identity before granting access to Personal Information in our custody or control. Please see below regarding our retention policy.

You may also make a complaint about how your Personal Information is being handled, by contacting us in writing at We will respond to your complaint as soon as reasonably possible, and in any case within 30 days.